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Heller College of Business Alumnus Troy Kane Appointed as President & COO to Lead Launch of Regulated Marketplace for Performance Securities by InPlay Global

"InPlay Global, Inc., a regulated financial market operator developing the world's first marketplace for Performance Securities™, today announced the appointment of Troy Kane as President and Chief Operating Officer of the newly established sports performance equity marketplace, creating the world's first regulated securities tied to the real-time performance of college and professional sports teams." Kane received his MBA from Roosevelt University.

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PR Newswire

5 min read

Company Advances Market Development for New Asset Class, Performance Securities™ Platform, Pending SEC Qualification and FINRA ATS Approval

, /PRNewswire/ -- InPlay Global, Inc., a regulated financial market operator developing the world's first marketplace for Performance Securities™, today announced the appointment of Troy Kane as President and Chief Operating Officer of the newly established sports performance equity marketplace, creating the world's first regulated securities tied to the real-time performance of college and professional sports teams. In this new role, Kane will oversee market operations, regulatory strategy, and technology infrastructure as the company advances toward anticipated commercialization, pending U.S. Securities and Exchange Commission (SEC) qualification and Financial Industry Regulatory Authority (FINRA) approval of InPlay Markets, the company's Alternative Trading System (ATS). He will report directly to Founder and CEO Edwin Johnson and will be based in Chicago, Illinois.

Kane's appointment represents a significant milestone in building the operational foundation for market launch. The platform is being engineered to function within the U.S. regulatory framework for securities trading, connecting through participating broker-dealers and operating on a central limit order book (CLOB) to ensure transparent price discovery and unified liquidity across the market.

Performance Securities are regulated financial instruments that provide economic exposure to the measurable performance of college and professional sports teams. These securities are independently created using publicly available performance data and are not affiliated with, sponsored by, or endorsed by any sports team, league, conference, or governing body. Reflecting real-time team performance over defined competition periods, prices move based on two measurable drivers: (1) on-field performance and (2) marketplace participation. These securities do not represent ownership in a team and are distinct from betting, gaming, fantasy, or prediction markets, which rely on odds or binary outcomes rather than market-based price formation.

Edwin Johnson, Founder and CEO of InPlay Global, said, "Financial markets price commodities, equities, and risk, but they have never priced real-world competitive performance. InPlay is changing that by introducing a regulated market structure where performance can be evaluated, traded, and risk-managed transparently. We are not building a gaming product; we are building a market. Troy's leadership in market structure, regulation, and trading infrastructure will be central as we operationalize Performance Securities under U.S. securities law."

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